Earthtone today announced the launch of the first non-proprietary e-commerce platform connecting businesses and professionals to local print centers across the US.

Building on the explosion in the mobile workforce and businesses’ shift to online procurement, Earthtone offers print centers a high visibility online storefront and a range of value added features that enable them to acquire lucrative new customers from the Internet. Earthtone’s eliminates the risks with its value proposition to print centers by not charging any upfront or ongoing fees and actively drives new customers to its network of print centers.

“Online shopping is revolutionizing the way that buyers and sellers interact across industries. With online print procurement forecasted to reach 45% before the end of the decade, print centers that want to reap the benefits of this trend will have to offer increasingly discerning online customers a shopping experience that meets their expectations,” says Nader Alaghband, Earthtone’s Founder and CEO.

David Reid, Co-Founder and COO of Earthtone adds: “The fragmented nature of ‘Big- Box’ brands’ web-to-print solutions is problematic for customers who are used to shopping on eBay, Amazon or Expedia and who expect an equally enjoyable and efficient experience when they come to buy prints. Until now, PSPs have been being asked to make a significant upfront investment for an online storefront that new customers can’t find easily and that existing customers don’t like and don’t use.”

Buyers benefit from an emphasis on user experience and robust and highly secure features that position Earthtone’s network at the cutting edge of e-commerce best practice, allow locally focused independent, and franchise printers to compete with big-box brands for online business.